If there is a roll out that has shaped how future of local music rollouts, it is definitely Bebe Cool’s rollouts.
He will be releasing his highly anticipated album, Break the Chains later this year and has since released two singles off it, Circumference, which came out at the beginning of the year and the latest, Motivation.
Bebe Cool launched something he called the Motivation Week, which he said will be an annual event taking place in the week following Valentine’s Day.
During a round table where he announced the Motivation Week, he also told the round table made up by various media personals that he was releasing the second single off his album, Motivation.
One thing that has kept Bebe Cool at the top of his game over the years has been his ability to adapt, from the time he took on Bax-Ragga in 2016, to jumping onto Amapiano, he has constantly proved he’s not a one trick pony. Which is the point with his soon to be released album, Break the Chains.
At least judging by the two songs off it, Bebe Cool has taken Afrobeats by storm and he’s leaving no stone unturned.
Produced by his right handyman, Bushington, real names George Kagoda and Melanin Boy, Motivation is a mellow Afrobeats single which lays down one man’s thoughts about the love of his life.
Since Bebe Cool launched the song with a series of motivational talks and a roundtable discussion, it is somehow easy to believe the song would be about his struggle and triumphs through life, yet what he offers is one of the most beautiful love stories.
Bebe Cool takes things a bit easy on this song.Unlike Circumference, where many Ugandans argued that they could hardly connect the song to him, Motivation tries to balance between what Bebe Cool wants to be, with the Bebe Cool Ugandans have known for the past 25 years.
No, the song doesn’t have reggae or dancehall influences, but there is a Bebe Cool personality on Motivation that reminds you of him on songs such as Freedom and Love You Everyday.
Motivation is a catchy song, an earworm that stays in your mind somehow, you simply find yourself singing, “my motivation…..” And much as you may not really know the words that follow, you can’t wait for that moment to show up again.
The Motivation video was directed by Garrick Williams and Bushington.
Williams directed his Circumference, thus, he brings the finesse he brought on that video on this one as well.Motivation is colourful and still digs into the mystery of veiled women, the one he introduced to us in Circumference, just that he doesn’t stay with the concept that much.
He tries his best to remind us that true love doesn’t have a specific look, using imagery and out of the box casting, he shows us that we love people for who they are, not how they look.
Their choice of Bebe Cool’s love interest, a heavily tattooed woman, was enough to show this.
The bigger part of the video presents Bebe Cool and the woman as each other’s righthand man/woman, she’s his ride or die, and they seem to make a lot of business decisions together.
Motivation’s audio was mixed by Brian Putaralski and mastered by Jesse Ray; Anel Lukwago and Anko Ronnie were the studio engineers.
Motivation is currently streaming on all music platforms.
